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- The road to luxury : The evolution, markets and strategies of luxury brand management by Ashok Som.
For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. If you do not receive an email within 10 minutes, your email address may not be registered, and you may need to create a new Wiley Online Library account. If the address matches an existing account you will receive an email with instructions to retrieve your username.
Skip to Main Content. First published: 2 February About this book A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends.
The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management
Free Access. Summary PDF Request permissions. Tools Get online access For authors. Email or Customer ID. Forgot password? For investors, the book offers valuable insight on where the industry is headed.
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For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field. Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets. Examines strategies and success factors of key players and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles.
For professionals in the luxury industry, as well as those studying it or investing in it, the road to luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector. Rate Product. Core skills required to manage luxury product company or luxury service industry and the description of every competence required to reach it..
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